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Skills
Portfolio
Production and Marketing of an Amazon Prime Video Documentary "The Power Reset"
Projekte
Senior Consultant Digital Marketing
The Digitale GmbH · Marketing, PR und Design
- Successfully developed the digital marketing strategy for a B2B tool supply manufacturer with a 6-figure media budget and different channels, such as Social Media, Native Advertising and SEA
- Project management of individual client campaigns with design briefings, budget control, performance optimizations, and task hand-offs to other in-house teams
- Data-driven optimization in terms of campaign KPIs, mainly using Sistrix, Google Analytics, Google Data Studio, Facebook Business Manager, Statista, etc.
- Creation of the marketing funnels for different campaigns, clients and products and implementing and optimizing these campaigns to reach KPIs and goals
Social Media Consultant Lead
Virtual Identity GmbH · Marketing, PR und Design
- Successfully created and presented an extensive hands-on social media strategy for organic content and paid media for channels including Meta, LinkedIn, Google Ads (YouTube), TikTok, etc.
- Onboarded important stakeholders at the automotive client and developed concrete next steps to follow
- Included a target group analysis and a channel analysis to fit to the determined goals of the client with a prioritisation
- Leading of consulting team of three people on agency-side providing guidance, managing work load, developing team members in new areas, creating briefings and client communication
Project Lead for Marketing Transformation Project
Smart Digital GmbH · Marketing, PR und Design
- Project lead of a consulting team for an international car manufacturer to personalise their entire marketing efforts on a global scale and cross-departmental
- Analysing the as-is status, deriving to-dos and action items and developing a vision for the entire organisation
- Gathering information from important stakeholders and structuring the working tasks
- Developing proficient deliverables that will be used by many different stakeholders worldwide to understand, implement and align their personalization efforts throughout the organisation