Analysis, assessment and implementation of client’s financial and business situation referring to liquidity and risk management, financial strategy incl. state benefits and accelerator programs; drafting business plans.

IHK-certified Financial Assets Expert according to §34c, §34d, §34f, §34i GewO.

Specialized on financial services and coaching from women for women; Supporting female founders to get their own business started.

Mentor at the Exist Germany Founders program.

Development and execution of comprehensive marketing strategies for multiple clients incl. website audit and optimizations, tracking and controlling architectures, software implementations and funnel management.

Managed social media campaigns that increased client’s followers by 40% and engagement by 60%, enhancing brand visibility and customer loyalty.

Coordination and management of multiple agencies and freelancers to enhance project success.

Responsible for the global corporate marketing strategy and execution incl. budget planning, tracking, and success control. Areas: Digital marketing, social media, events, lead management and PR.

Development and execution of integrated campaigns and performance-driving marketing activities to increase brand awareness, drive revenue and maximize engagement, resulting in a yearly increase of qualitative leads by 35% and reduced cost per MQL by 40%.

Launch of customer journeys and automations to enhance customer experience; refine marketing approach.

Lead and grew an international team of 10+ people in corporate marketing and sales operations across 3 continents (Cologne, Germany; San Jose, US; Yokohama; Japan) as well as managing multiple agencies.

Development of strategies to support international expansion in close collaboration with Sales.

Establishment of corporate communications and identity.

Responsible for Marketing and Sales processes and data integration during Silexica’s transition to Xilinx in late 2021.