Über mich
- I have 8+ years of experience in Digital Marketing & Analytics, with a focus on tracking, performance and data accuracy. While I have acquired a lot of experience in Marketing, I have transitioned into Analytics/BI over the years. The combination really helps to work with Marketing teams. - I am also not afraid to get my hands dirty on a more technical level. HTML, JavaScript, SQL and RegEx are not foreign to me so I can stay on top of more technical implementations with or even without Stakeholders/Devs in Product teams - I simultaneously implemented new technologies & data solutions for better tracking (GTM, GA4, GA360, etc.) easier KPI/data monitoring (Power BI/SQL/Looker) as well as customized Product Feeds (Productsup, custom XML solutions, etc). - Over the past 8 years, I've consulted with all major vendors (Google, Meta, Criteo, etc.) in the Ad Industry on a regular basis, in order to test & scale new methods/features to make the business more competitive - I worked closely with BI & Dev teams to assist with tracking, data collection, modelling, and analyses of campaign opportunities, fraud traffic, discrepancies, etc.
Skills
Expert:in
Fortgeschritten
Grundkenntnisse
Projekte
Digital Analytics Consulting
Trakken Web Services · Beratung · 100–200 Mitarbeiter:innen
2019 — 2021
- Google Partner (GMP & GCP)
- Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
- Use of BigQuery for specific client projects
- Certified Looker Partner since Sep 2020
AdTech & MarTech Project
trivago · Tourismus · 1.000+ Mitarbeiter:innen
2013 — 2018
Ad Tech / Marketing Technology
- Conceptualized, optimized & tested new internal tracking solutions.
- Set up advanced web tracking hacks via Google Tag Manager & GA360
- Automated internal Campaign & Tracking setup process.
Marketing Tools
- Conceptualized & realized several internal Marketing tools as per demand by first building MVPs and then delegating & scaling them for more robust functionality.
- Some experimental skills used to achieve these MVPs were SQL, JavaScript, Power Pivot, Power BI, VBA Macros, Python, etc.
Analytics Products
- Spearheaded the introduction & implementation of several external Products for the Marketing team, such as:
1) Looker: was the main stakeholder of Looker for Marketing
2) Google Analytics 360: assisted with technical tracking & analysis challenges
3) Datorama: onboarded Datorama for a unified Marketing data pipeline
4) Productsup: maintained 50+ product feeds for use in Remarketing
5) BrandVerity: introduced for managing affiliate fraud & brand search compliance