Über mich
Skills
Projekte
Digital Analytics Consulting
Trakken Web Services · Beratung und Consulting
- Google Partner (GMP & GCP)
- Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
- Use of BigQuery for specific client projects
- Certified Looker Partner since Sep 2020
AdTech & MarTech Project
trivago · Tourismus
Ad Tech / Marketing Technology
- Conceptualized, optimized & tested new internal tracking solutions.
- Set up advanced web tracking hacks via Google Tag Manager & GA360
- Automated internal Campaign & Tracking setup process.
Marketing Tools
- Conceptualized & realized several internal Marketing tools as per demand by first building MVPs and then delegating & scaling them for more robust functionality.
- Some experimental skills used to achieve these MVPs were SQL, JavaScript, Power Pivot, Power BI, VBA Macros, Python, etc.
Analytics Products
- Spearheaded the introduction & implementation of several external Products for the Marketing team, such as:
1) Looker: was the main stakeholder of Looker for Marketing
2) Google Analytics 360: assisted with technical tracking & analysis challenges
3) Datorama: onboarded Datorama for a unified Marketing data pipeline
4) Productsup: maintained 50+ product feeds for use in Remarketing
5) BrandVerity: introduced for managing affiliate fraud & brand search compliance